Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Biography
Obinna Uwakah Associate Project Developer, Real Estate Development | Eden Housing Mr. Uwakah joined the Eden Housing Development team in 2022 and is currently managing the development of 300 units of affordable housing across the Bay Area, including a rehabilitation project, a transit-oriented mixed-use development, and a pivotal project leveraging public and private funding sources. Before working at Eden, Obinna earned his Master’s degree in Real Estate Development and design, with a focus on affordable housing, public-private partnerships, and impact investment. Obinna is now earning his MBA at UC Berkeley’s Haas School of Business with an emphasis on finance and impact investment. Before his career in affordable housing, Obinna spent 7 years as an entrepreneur, building a global distribution business that focused on increasing access to technology by providing consumers with new and upcycled electronics in emerging markets. Having been born and raised in the Fillmore district of San Francisco, Obinna fully appreciates the cost-of-living challenges that families experience in the Bay Area. Obinna strives to contribute to a built environment that is more equitable and economically viable for all.