Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Biography
Denice has over 15 years of experience in multifamily housing development, financial management, and economic development. She has worked with various community-based organizations and faith-based institutions to implement strategies to advance housing and development policies. Denice has elevated the conversation around diversity, equity, and inclusion in leadership and in construction, both internally at EAH Housing and externally in the affordable housing industry throughout California. She has led an ongoing workshop series for SCANPH to discuss how developers can center inclusion in the affordable housing development and construction process. Denice has arranged successful meetings between people of color-led developer organizations in the Bay Area and the CA Deputy Treasurer. Denice strives to expand opportunities for bidding on construction projects for Black, Indigenous, and People of Color-led (BIPOC-led) third-party vendors, which are otherwise vastly underrepresented in the affordable housing industry.